Demand for eCommerce experts is growing at a much faster pace than the supply of employable people in the ecommerce sector.
India’s total internet user base is set to grow from 665 million in 2019 to 829 million by 2021. So, the inherent potential of the market is undeniable. And, yet, ecommerce remains highly underpenetrated with only 50 million online shoppers, of whom only 20 million are active monthly purchasers.
The problem in India is that despite the booming eCommerce market, there is a lack of skilled people, the gap between demand and supply is huge. One of the reasons for this anomaly is not giving eCommerce the due importance as a distinct educational subject.