Introduction
Mailchimp can improve your business as they provide you with an all-in-one marketing platform. They will assist you in empowering your business to heights. Even if you are a beginner, they will help you out with their marketing strategies. Their platform is quite affordable and is worth for money. They will focus on your company goals.
Here are some ways companies had, and you can use Mailchimp to drive more sales.
 A. Automate your work and make your work easy
- Keep your customers connected with follow-up emails of informative products.
Lekker home generates follow-up emails about its product to its customer. These emails inform the shoppers about everything they should know about the product they bought. These emails carry information from care instructions with some more background details about the brand, and they do this to make their shoppers feel valued.
- Use follow-up emails to gain more customers.
It’s easy to make a sale for Mailchimp, once the customer knows Mailchimp. After using automation series on Hrag Kalebjian of Henry’s house of coffee, they have seen their customer retention increased by 28%. 3 mails were sales-driven and the rest informational.
They provide you with the best performing automation. This automation is easy to set-up; you can do it within 5 minutes and can start sending it.
- Â Bring back shoppers by incorporating product recommendations with the stranded cart.
With the help of Mailchimp, you should recommend and tell the buyer about a similar product. You should also mention them to look back to what they left behind. This type of automation brings you higher engagements and more clicks on your products.
- Use reports which will regulate more ways of automation which keep shoppers engaged.
As a few companies acknowledged that, they were directing random emails.
They studied their records and recognized ways to upgrade with their electronic communication with the help of reach records. After completing the study, they combine a wide variety of tools through a welcome series.
To engage people, they use customer re-engagement.
- You have to stay true to yourself, even if you are using automation.
If you are using automation in your business, it doesn’t mean that you pull off the human presence from it. It’s all about uniqueness in your brand.
You have to be true to yourself and your work.
 B. Growing your audience help, you grow your business.
- Design your landing page in such a way which can build credibility.
Lauren Hom designs her landing pages which helps her to keep brand creativity strong.
She uses inviting graphics and interesting designs on her landing pages.
It can promote things like events, products, and live-streams. These types of landing pages build trust among the shoppers towards your brand or business.
- You should not hesitate to offer incentives.
Growth strategy is very simple, says Daniel Hinds. “He offers 5% off for joining their email list right away”.
He wants to tell you that this can generate far more emails than you imagined and it’s a small discount that will not break your bank.
- With the help of Facebook ads, redirect people straight to your landing page, and welcome them as a new subscriber.
You can use Facebook ads to redirect shoppers to your landing page. You can also provide them with a discount as a new subscriber. It helps in increasing people joining your page. After redirecting them, you can make an impressive impact over the new shoppers by giving them an automated welcome email.
- By using pop-up forms, welcome email, and follow-up email, you can increase your brand growth.
“Pop-up forms + welcoming email + follow-up emails are the secret of growing their brand which also involves choosing right automation”, says Evan and Jackie Streusand of Highway Robert.
You can use pop-up forms on your site with which you can give 10% off for first-time shoppers if they join their list. After shoppers join their list, they send them welcoming emails followed with follow-up emails after two days.
It helps them increase their customers and makes trust within them.
 C. You should know more about your shoppers
- You should keep your audience on one list and then separate them.
You should keep your shopper’s contacts in one place and then separate them based on their interests, preferences, and even their sizes. It will help you to target the right audience.
- Add tags to your customers to generate segments.
By adding tags to your customer based on their preferences will help you generating segments. You can use ready to use segments provided by Mailchimp.
You can even make yours by adding some information. It will help you to reach the target audience.
- You should put money into the right shoppers at the right time.
You can segment your shoppers based on their shopping habits and can target those audiences at a relevant time, which will increase their interest in the brand and their product.
 D. You should advance your marketing strategy
- You can run polls and know your customer interest.
It’s not all about mails, and you should also go for campaigns. During campaigns, you can conduct polls. It will help you acknowledge what your customers have an interest in and will help you in bringing up products your customer likes the most. It will improve the connection between you and your shoppers.
- You can assign a task to the team having a multi-user account.
One team member can be working on copy, and others might be on design while others might be evaluating the reports. It takes time and to utilize your time effectively to use a multi-user account feature. With this feature, you can do more things done at the same or shorter time.
 E. You can use the Mailchimp mobile app so that you can work from any place.
You might forget your brilliant campaign ideas just because you don’t have a computer near-by to send it. Your problem gets solved; you can use the Mailchimp mobile app to do so.
You can send a campaign within 15 minutes just by adding some ready to use templates with some pictures and done.
Mailchimp mobile app will help you work from any place you want.
 F. You can handle multiple audiences through MailChimp from a single account.
With the help of Mailchimp, you can handle multiple audiences with a single account this sounds so good. You don’t have to make a different account for the different businesses; you can manage them from a single place.
You can even manage your marketing strategies for a different audience and reach to the target audience from a single platform.
 The Bottom Line
Mailchimp is one of the best sites which help you improve your business.
It gives you an all-in-one marketing platform where you can do everything in one place. Mailchimp also provides you with a mobile app that helps you work from any place in the world.
They help your business grow and bring credibility to your business. You can even use Mailchimp if you are a beginner to grow your business.
Mailchimp will help you manage your marketing platform efficiently.
