My Experiment with LinkedIn Posts for 30 Days — Here’s What Actually Happened

On 1st April, I opened LinkedIn and stared at the blinking cursor.

My palms were sweaty.

This might sound dramatic, coming from a man who has pitched multi-crore business plans, managed investor decks, and sat through high-stakes negotiations both in Tata AIA and as the founder of Classystreet.

But writing a personal post on LinkedIn — in my own voice, about my own thoughts — felt terrifying.

That day, I decided I’d post on LinkedIn every day for 30 days. Not for followers. Not for vanity metrics.

But to find my own voice again.

Because somewhere between corporate presentations, pitch decks, and trying to keep an e-commerce business alive, my own voice had grown quiet.

This is what actually happened.

Why I Did This Experiment?

I’ve spent 12 years in the corporate world. Another 11 running my own e-commerce venture.

In between, I’ve started building Mybrandpitch — my biggest dream yet.

But in all those years, my thoughts mostly stayed locked inside my mind.

I’d share them with close friends or colleagues who’d often say: “You should write about this, Debansh.”

But I never did.

I told myself I didn’t have time. Or that my thoughts weren’t “good enough.” Or that people might judge me.

One morning, during meditation, a thought hit me sharply: What’s the point of having lived through all these experiences if I don’t share them?

LinkedIn felt like the right place.

It’s where founders, entrepreneurs, and professionals gather. It’s a platform that — at least in theory — values substance over fluff.

So I made a quiet promise to myself:

“Thirty days. One post every day. No filters. No pretending.”

The Rules I Set for Myself

I’m the kind of person who needs rules to stay disciplined. So I made a few for this experiment:

• Post daily (or as close as possible)
• Write in my natural voice — no corporate jargon
• Share honest stories, even if they feel vulnerable
• Avoid posting purely for engagement hacks
• Keep it relevant for entrepreneurs, founders, and creators

What I Posted About

I didn’t follow a perfect content plan. Instead, I wrote about what was truly on my mind that day.

• The loneliness of being a founder
• The emotional cost of running Classystreet
• Small moments of doubt and hope
• Reflections on India’s startup ecosystem
• Tools I discovered that saved my sanity
• Contrarian opinions about hustle culture
• Lessons from failures people don’t talk about

One post that surprisingly connected with people was about sitting on ₹18 lakh worth of unsold sarees in my warehouse.

Another was about how my wife once asked me why I was “angry at my phone.” That story seemed to resonate with every founder struggling to balance business and family life.

The Emotional Rollercoaster

Here’s what I didn’t expect:

Posting publicly felt like standing naked in a crowded room.

Every time I hit “Post,” I felt a rush of fear.

• Will people judge me?
• Will they laugh at my writing?
• What if nobody responds?

One night, I drafted a post about founder loneliness. I nearly deleted it three times before finally publishing it.

And yet…

That post brought me the kindest DMs from strangers who said:

“I thought I was the only one who felt this way.”

That’s when I realized writing publicly is as much therapy as marketing.

It forced me to clarify my thoughts. To see patterns in my own life I hadn’t noticed.

By Day 15, I started looking forward to writing each post.

It became my evening ritual. A conversation with myself — and with the world.

The Numbers: What Actually Happened

Let’s talk numbers.

Because while I wasn’t chasing virality, I was curious about what would happen.

• Impressions after 30 days: ~28,000 (not huge, but deeply engaged)
• Follower growth: +420
• Comments and DMs from people I’d never met
• Highest-performing post: My story about founder loneliness (5,800 impressions, 42 comments, countless private DMs)

Some surprises:

• Short, personal stories outperformed “tips & tricks” posts
• Posts that were vulnerable drew more engagement than polished business insights
• Posts with Indian context (like artisan stories or e-commerce realities) resonated more deeply with Indian professionals
• LinkedIn’s algorithm definitely favors consistency — posting daily boosted reach noticeably

What I Learned

Thirty days taught me more than any marketing blog ever has.

Authenticity Wins

People can sniff out pretense.

My posts that felt raw and human did better than polished, “professional” content.

Consistency Matters

Even when my writing wasn’t perfect, showing up daily kept my profile alive in people’s feeds.

Comments Are Gold

The real magic is in conversations. Comments led to deeper connections and even business discussions.

The Indian Audience Values Practical Wisdom

Indian professionals appreciate insights grounded in reality — not just theory.

LinkedIn Isn’t Just Marketing — It’s Self-Discovery

I didn’t just grow a following. I rediscovered my own voice.

I remembered why I love sharing stories. Why writing matters to me beyond business metrics.

Tools I Found Useful

As someone who loves experimenting with tools, here’s what helped me survive the 30-day challenge:

• Notion — For jotting quick post ideas during the day
• Grammarly — For cleaning up typos
• Shield Analytics — For tracking post performance over time
• Buffer — For scheduling posts when I knew I’d be busy
• Good old LinkedIn App — Sometimes my best posts were typed out at midnight directly in the app

But truth be told, you don’t need fancy tools. You need courage — and consistency.

My Advice to Founders & Creators

If you’re reading this wondering whether you should start posting:

Start.

Don’t wait until your brand is perfect. Don’t wait until you have a content calendar.

Start as your real self.

Some posts will flop. A few will connect deeply.

But you’ll discover parts of your voice you didn’t know existed.

And one day, a stranger might DM you to say:

“Your words made me feel less alone.”

And that’s worth more than any algorithm boost.

PS:

If you’ve been posting on LinkedIn — or are thinking about starting — I’d love to hear your story. Drop me a message or comment.

Let’s make the platform less about noise — and more about human connection.

— Debansh

FAQs

How do I grow on LinkedIn in India?

• Post consistently
• Share personal stories with professional lessons
• Engage meaningfully in comments
• Add value for your audience

Should founders post daily on LinkedIn?

Not mandatory — but posting regularly keeps you visible and builds trust. Daily posts help refine your voice faster.

What tools help manage LinkedIn content?

• Notion for writing drafts
• Buffer or Publer for scheduling
• Shield Analytics for insights
• Grammarly for editing

How to build a personal brand on LinkedIn?

Be real. Share your authentic experiences. Avoid trying to please everyone. Consistency and authenticity win over polish.