Table Of Content
Best Tools for Startups 2025: The Ultimate Master List
Finding the right tools can make or break your startup journey. From marketing automation and sales CRMs to AI coding assistants and ecommerce platforms, today’s founders are spoiled with choices. That’s why we created this Master Tools List 2025 — a carefully curated, honest, and practical directory of 200+ tools that real founders use to launch, grow, and scale their businesses.
Whether you’re searching for the best email marketing tools 2025, the best no-code tools 2025, the best hosting providers for startups 2025, or the latest AI tools for content creation and coding, this page brings everything together in one place. Each tool is listed with a simple description and direct website link, so you can explore and decide which fits your startup best.
Bookmark this resource and use it as your go-to startup toolkit throughout 2025.
Marketing Tools
Email, automation, SEO, social, ads, landing pages, popups, CRO, SMS, content & analytics — tools founders use to grow.
Email & SMS
Klaviyo
Advanced email and SMS automation built for ecommerce segmentation and lifecycle campaigns.
Email & Automation
Omnisend
Omnichannel automation for email, SMS and push — easy-to-use ecommerce workflows.
Landing Pages
Unbounce
High-converting landing page builder with A/B testing and AI copy assistants.
Popups & CRO
Privy
Popups, banners and conversion tools focused on growing email lists and improving conversions.
SEO
Semrush
All-in-one SEO platform for keyword research, rank tracking and backlink analysis.
SEO
Ahrefs
Backlink intelligence and keyword research platform for content-driven growth.
SEO
Moz
SEO tools for rank tracking, on-page optimization and link building analysis.
Content / Design
Canva
Design tool with templates, brand kits and collaboration for marketing creatives.
Copy & AI
Copy.ai
AI writing assistant for marketing copy, product descriptions and headlines.
Content / AI
Jasper
AI content platform tailored for marketers to generate long-form and short-form copy.
Automation
Zapier
No-code automation connecting hundreds of apps to automate workflows.
Automation
Make (Integromat)
Visual automation for complex multi-step integrations and API orchestration.
Social
Buffer
Social scheduling and analytics for growing your brand presence.
Social
Hootsuite
Enterprise social media management and scheduling platform.
Social
Later
Visual social planner focused on Instagram and visual-first platforms.
Ads
Facebook Ads Manager
Native ad platform for Facebook & Instagram advertising and targeting.
Ads
Google Ads
Search, display and video advertising platform for scalable user acquisition.
Ads Optimization
AdEspresso
Simplifies multivariate testing and optimization for Facebook & Instagram ads.
Popups & CRO
OptinMonster
Lead capture, popups and exit-intent offers to recover carts and grow lists.
CRO / Heatmaps
Hotjar
Heatmaps, session recordings, and user feedback to understand behavior and optimize conversion.
A/B Testing
Optimizely
Experimentation platform for A/B testing, personalization and performance optimization.
Analytics
Google Analytics (GA4)
Free web analytics for traffic, conversion tracking and audience insights.
Email Deliverability
Mailgun
Email API and deliverability tools for sending transactional and marketing emails.
SMS Marketing
Postscript
SMS marketing platform built for ecommerce with compliance and automation features.
Content Research
BuzzSumo
Content insights and influencer discovery to identify high-performing topics and formats.
Affiliate / Influencer
PartnerStack
Partner and affiliate program platform for recurring revenue partnerships.
Content / Video
Descript
Audio & video editor with AI transcription, overdub and easy publishing tools.
UGC & Reviews
Yotpo
Reviews, visual UGC and loyalty solutions to build social proof and conversion.
Reviews
Judge.me
Affordable review app for product reviews, Q&A and widgets for stores.
Photo Reviews
Loox
Photo review widget to showcase customer images and increase trust and conversions.
Push Notifications
PushOwl
Web push notifications for cart recovery and re-engagement on desktop and mobile.
Referral
ReferralCandy
Referral marketing platform to incentivize customer referrals and increase acquisition.
Lead Capture
Typeform
Conversational forms and surveys designed for higher completion and better UX.
Review Syndication
Bazaarvoice
Enterprise UGC and reviews platform for large brands and marketplaces.
AI / SEO
SurferSEO
Content optimization and on-page SEO recommendations based on SERP analysis.
Influencer
CreatorIQ
Influencer marketing software for large-scale campaigns and reporting.
Content Ops
Contentful
Headless CMS for managing content across channels and powering dynamic sites.
Branding / Design
Figma
Design and prototyping platform with collaborative features for teams.
Client Communication
Intercom
Conversational support platform with automation and messaging for growth teams.
Content Repurposing
Repurpose.io
Automates content repurposing across social platforms for better reach.
Attribution
Rockerbox
Marketing attribution platform built for direct-to-consumer brands (example service).
Marketing Data
Glew
Ecommerce analytics and reporting that tie marketing to revenue and LTV.
Conversion
ReConvert
Post-purchase upsells, reorder flows and thank-you page optimization.
SMS / Mobile
Leanplum
Mobile messaging and personalization platform for retention and engagement.
Video Ads
Vimeo Create
Video creation and editing tools for fast marketing video production.
Event Marketing
Hopin
Virtual and hybrid event platform for large-scale online events and expos.
Content Scheduling
CoSchedule
Marketing calendar and content organizer to align teams on campaigns.
SMS & Commerce
Attentive
Personalized SMS marketing and consent-driven mobile messaging for retailers.
Publisher / Email
Substack
Newsletter platform that combines publishing with paid subscriptions and community.
Marketing Intelligence
Clearbit
B2B data enrichment and prospecting tools that help personalize marketing and sales.
Review Management
BirdEye
Review management and customer experience platform for local businesses and brands.
Marketing Workflow
Asana (Marketing Teams)
Task and workflow management used by marketing teams to run campaigns and launches.
Behavioral Email
Drip
Ecommerce CRM focused on lifecycle automation and personalized messaging.
Landing & Funnels
Leadpages
Simple landing page and lead capture builder for rapid campaign launches.
Retail Marketing
Yotpo SMS & Loyalty
Integrated reviews, loyalty and SMS features aimed at retail & ecommerce brands.
Sales & CRM Tools
CRM, lead scoring, automation, prospecting & outreach tools.
CRM
HubSpot CRM
Free CRM with sales pipelines, email tracking and integrations.
CRM
Salesforce
The world’s leading enterprise CRM with extensive integrations and automation.
CRM
Zoho CRM
Affordable CRM with multichannel communication and workflow automation.
CRM
Pipedrive
Sales-focused CRM with visual pipelines and automation triggers.
CRM
Freshsales
CRM with built-in phone, email, activity capture and AI insights.
CRM
Insightly
CRM and project management platform built for SMBs.
CRM
Close
CRM with built-in calling, SMS, and email designed for inside sales teams.
Outreach
Outreach.io
Sales engagement platform with email sequencing, analytics and automation.
Outreach
Apollo.io
Prospecting and engagement platform with verified leads and outreach automation.
Sales Automation
Salesloft
Sales engagement platform with cadence management and conversation analytics.
Lead Generation
LinkedIn Sales Navigator
LinkedIn’s premium sales tool for finding and connecting with B2B prospects.
Lead Scoring
Clearbit
Data enrichment platform to score and qualify leads with firmographic data.
Prospecting
ZoomInfo
B2B database and intelligence platform with direct contact info and org charts.
Prospecting
Lusha
Prospecting tool with direct dials and verified contact details for B2B leads.
Lead Generation
Hunter.io
Find and verify professional email addresses for cold outreach.
Pipeline
Streak
CRM integrated directly into Gmail for managing pipelines inside inbox.
Conversation Intelligence
Gong
AI-driven revenue intelligence platform analyzing sales calls and emails.
Conversation Intelligence
Chorus.ai
Conversation intelligence and analytics for sales teams to improve win rates.
Proposal
PandaDoc
Document automation platform for proposals, contracts and e-signatures.
CPQ
Conga
Configure, price, quote and contract management software for enterprise sales.
Ecommerce & D2C Tools
Store builders, payments, plugins, fulfillment, loyalty & growth tools for online brands.
Store Builder
Shopify
Hosted ecommerce platform ideal for D2C brands and startups.
Store Builder
BigCommerce
Flexible ecommerce platform with B2B features and scalability.
Store Builder
WooCommerce
Open-source ecommerce plugin for WordPress powering millions of stores.
Store Builder
Squarespace
Website builder with integrated ecommerce and beautiful templates.
Store Builder
Wix eCommerce
Drag-and-drop website builder with ecommerce features for SMBs.
Payments
Stripe
Developer-friendly payments infrastructure with global coverage.
Payments
PayPal
Global payments platform with one-touch checkout and buyer protection.
Payments
Razorpay
India-first payment gateway supporting UPI, cards and recurring billing.
Payments
Cashfree
Indian payments and payout API platform with UPI, BNPL and settlements.
Payments
PayU
Payment gateway for India with UPI, EMI, cards and fraud protection.
Plugins
Yotpo
Reviews, loyalty, and UGC platform for ecommerce growth.
Plugins
ReCharge
Subscription billing platform for Shopify and D2C brands.
Shipping
Shippo
Multi-carrier shipping API and dashboard for ecommerce stores.
Shipping
ShipStation
Order management and shipping software for ecommerce retailers.
Logistics
Delhivery
Indian logistics and last-mile delivery partner for ecommerce.
Fulfillment
ShipBob
3PL fulfillment provider with warehouses across the US and globally.
Dropshipping
Spocket
Dropshipping supplier marketplace with fast US/EU shipping.
Print-on-Demand
Printful
Print-on-demand service with global fulfillment and integrations.
Loyalty
Smile.io
Loyalty and rewards program software for ecommerce brands.
Subscription
Bold Subscriptions
Recurring orders and subscription programs for Shopify stores.
AI Tools
Generative AI for content, coding, design, voice, research and video.
LLM
OpenAI (ChatGPT)
Large language model for writing, coding, chatbots, and product ideas.
Content
Jasper
AI content platform tailored for marketers and long-form articles.
Content
Copy.ai
AI writer for ad copy, product descriptions, and email campaigns.
Research
Perplexity AI
AI-powered research assistant that delivers citations and summaries.
Image
Midjourney
Creative AI image generator for branding, art, and visual assets.
Image
Stable Diffusion
Open-source AI model for custom image generation and fine-tuning.
Image / Video
Runway
AI-powered video and image editing with generative effects.
Voice
ElevenLabs
High-quality AI voice generation for narration, podcasts and dubbing.
Video
Synthesia
AI avatar video generator for training, explainer, and marketing videos.
Video
Pictory
AI tool for turning long-form content into shareable short videos.
Video
Descript
Video and audio editing with transcription, overdub and AI effects.
Coding
GitHub Copilot
AI pair programmer suggesting code completions and boilerplate.
Coding
Tabnine
AI coding assistant trained on open-source repos to suggest completions.
Coding
Replit Ghostwriter
AI code assistant inside Replit to help build and debug projects faster.
Design
Canva AI
AI-powered tools in Canva for text-to-image, magic resize and copy.
Design
Adobe Firefly
Adobe’s generative AI model for text-to-image, vector, and template creation.
Dev & Infrastructure Tools
Cloud hosting, CI/CD, monitoring, databases and developer productivity.
Hosting
AWS
Amazon Web Services — the most widely used cloud hosting and infra platform.
Hosting
Google Cloud
Google’s cloud platform offering compute, ML, databases, and APIs.
Hosting
Microsoft Azure
Cloud computing services for app hosting, storage, ML, and enterprise apps.
Hosting
DigitalOcean
Simple cloud hosting for startups — droplets, managed DBs, Kubernetes.
Hosting
Vercel
Optimized hosting for Next.js and modern frontend apps.
Hosting
Netlify
Jamstack hosting platform for static and serverless web apps.
CI/CD
GitHub Actions
CI/CD workflows built directly into GitHub repositories.
CI/CD
CircleCI
Continuous integration and delivery for modern teams.
CI/CD
Jenkins
Open-source automation server for building, testing, and deploying.
Monitoring
Datadog
Monitoring and security platform for cloud applications and infra.
Monitoring
New Relic
Observability platform for app performance and infrastructure.
Monitoring
Sentry
Error tracking and performance monitoring for apps and services.
Database
MongoDB Atlas
Managed MongoDB clusters for scalable applications.
Database
Firebase
Google’s realtime database, authentication, and hosting suite.
Database
Supabase
Open-source Firebase alternative with Postgres backend.
Vector DB
Pinecone
Managed vector database for semantic search and AI apps.
Collaboration
GitHub
Code hosting, collaboration, CI/CD and security scanning tools.
Collaboration
GitLab
DevOps platform with version control, CI/CD, and issue tracking.
API Tools
Postman
API development, testing and collaboration platform.
ML Ops
Weights & Biases
Experiment tracking, monitoring, and collaboration for ML pipelines.
No-Code Tools
Visual app builders, workflow automation, databases, and website builders without code.
App Builder
Bubble
Visual web app builder with robust plugin ecosystem and workflows.
App Builder
Glide
Turn spreadsheets into mobile apps without writing code.
App Builder
Adalo
Drag-and-drop mobile app builder with payments and authentication.
Website Builder
Webflow
Powerful visual website builder with CMS and ecommerce features.
Website Builder
Carrd
Simple one-page website builder perfect for landing pages and portfolios.
Automation
Zapier
Automation platform to connect hundreds of apps and automate workflows.
Automation
Make (Integromat)
Visual automation platform for complex, multi-step workflows.
Forms
Typeform
Conversational online forms and surveys for higher completion rates.
Forms
Jotform
Drag-and-drop form builder with payment and workflow integrations.
Database
Airtable
Flexible no-code database with spreadsheet-like interface and workflows.
Database
Notion
All-in-one workspace that can act as a database, wiki, and docs hub.
App Builder
Thunkable
Drag-and-drop platform for building iOS and Android apps.
App Builder
Bravo Studio
Design-to-app tool that turns Figma designs into mobile apps.
Website Builder
Softr
Build websites and client portals powered by Airtable or Google Sheets.
Website Builder
Typedream
Modern website builder with Notion-style editing experience.
Productivity Tools
Project management, docs, communication, HR and finance platforms.
Project Management
Trello
Kanban-style task and project management boards for teams.
Project Management
Asana
Task and project management platform for teams and organizations.
Project Management
ClickUp
All-in-one productivity tool combining tasks, docs, chat, and goals.
Docs & Collaboration
Notion
All-in-one workspace for notes, docs, databases, and collaboration.
Docs & Collaboration
Coda
Collaborative docs that combine text, data, and workflows into one platform.
Docs & Collaboration
Google Workspace
Docs, Sheets, Drive, and Gmail powering everyday productivity.
Communication
Slack
Team messaging platform with channels, integrations, and bots.
Communication
Microsoft Teams
Collaboration platform integrating chat, calls, and Office apps.
Communication
Zoom
Video conferencing platform for meetings, webinars, and remote work.
Communication
Loom
Async video messaging tool for teams to share quick recordings.
HR
Gusto
Payroll, benefits, and HR management for small businesses and startups.
HR
BambooHR
HR software for hiring, employee management, and performance tracking.
HR
Deel
Hire and pay remote employees or contractors across the globe.
Finance
QuickBooks
Accounting software for small businesses with invoicing and payroll.
Finance
Xero
Cloud-based accounting platform with reporting and integrations.
Finance
Wave
Free accounting and invoicing software for small businesses.
Analytics Tools
Product analytics, web analytics, attribution, heatmaps, and BI dashboards.
Web Analytics
Google Analytics (GA4)
Free analytics platform to measure traffic, goals, and conversions.
Web Analytics
Plausible
Lightweight, privacy-focused alternative to Google Analytics.
Web Analytics
Fathom
Simple, GDPR-compliant analytics with clean dashboards.
Product Analytics
Mixpanel
Product analytics platform for user behavior, funnels, and retention.
Product Analytics
Amplitude
Growth-focused analytics platform with cohorts, funnels, and retention tools.
Product Analytics
Heap
Automatically captures all user interactions to analyze journeys and drop-offs.
CRO & Heatmaps
Hotjar
Heatmaps, session recordings, and surveys to improve UX and conversion.
CRO & Heatmaps
Crazy Egg
Visualize clicks, scrolls, and interactions to optimize landing pages.
Attribution
Rockerbox
Marketing attribution built for D2C brands, connecting spend to revenue.
Attribution
Triple Whale
Ecommerce analytics and attribution with Shopify integrations.
BI & Dashboards
Tableau
Business intelligence platform for data visualization and dashboards.
BI & Dashboards
Looker
Modern BI and embedded analytics platform by Google Cloud.
BI & Dashboards
Metabase
Open-source BI tool for querying and visualizing company data.
Analytics
Segment
Customer data platform to unify data collection and integration.
Analytics
Snowplow
Open-source data collection platform for behavioral analytics.
Startups win by choosing the right stack of tools early. Instead of wasting weeks comparing endless options, this Master Tools List 2025 gives you clarity in minutes. From Shopify for ecommerce, HubSpot CRM for sales, Notion for productivity, Mixpanel for analytics, to the latest AI tools for coding and design, these platforms are powering founders around the globe.
This list will be updated regularly, so keep checking back for new recommendations. If you found this helpful, share it with your network of entrepreneurs, founders, and students who want to build smarter in 2025.
👉 Pro Tip: Most tools here also offer free trials or starter plans — so test, experiment, and find your perfect fit before committing.
FAQs
What are the best startup tools in 2025?
The best startup tools in 2025 depend on your needs, but must-haves include Shopify for ecommerce, HubSpot CRM for sales, Mixpanel for analytics, Notion for productivity, and OpenAI’s ChatGPT for AI-powered content and coding support.
Why should startups use no-code tools in 2025?
No-code tools like Bubble, Webflow, and Airtable help founders launch faster without developers. They reduce costs, speed up experimentation, and allow you to validate ideas before scaling.
How do AI tools help startups grow in 2025?
AI tools save time and improve efficiency. ChatGPT and Jasper assist with content creation, GitHub Copilot speeds up coding, Midjourney helps with design, and ElevenLabs creates human-like voiceovers — all enabling leaner, faster growth.
Are these startup tools free or paid?
Most tools in this list offer free trials or freemium plans. Startups can test them at no cost and upgrade to paid versions once they see traction and need advanced features.
