For every e-commerce founder, organic traffic isn’t just a channel — it’s the lifeline of sustainable growth. Paid ads may bring quick results, but they drain budgets and become more expensive over time. That’s where search engine optimisation (SEO) comes in. A well-optimised store doesn’t just attract visitors; it consistently converts them into loyal buyers.

This 30-Point E-Commerce SEO Checklist is designed for founders who want a practical, step-by-step framework to improve their store’s visibility, traffic, and sales. Whether you’re running a Shopify store, WooCommerce site, or a custom D2C brand website, the fundamentals of SEO remain the same:

• Choosing the right keywords with buyer intent
• Structuring product pages with clear titles, descriptions, and schema
• Fixing technical SEO to ensure Google can crawl and index pages
• Building valuable content and backlinks to strengthen authority
• Tracking analytics and continuously optimising for conversions

Unlike generic guides, this checklist is interactive — you can tick off each task, save progress, and come back anytime.

If you’re at the stage of preparing your store for growth, you may also find our Product Launch Day Checklist helpful for execution, and the CAC & LTV Calculator useful for evaluating your unit economics. Together, these resources form a toolkit every founder can use to scale confidently.

E-commerce success doesn’t come from guesswork — it comes from building on solid foundations. By following this 30-point SEO checklist, you’ll cover the essentials of keyword research, on-page optimisation, technical setup, content marketing, link building, and analytics. The result? Stronger visibility, lower acquisition costs, and higher long-term revenue.

Remember: SEO is not a one-time project but an ongoing discipline. Search algorithms evolve, competitors adapt, and customer behaviour shifts. Founders who measure, improve, and optimise regularly are the ones who dominate their categories.

To deepen your learning, explore Moz’s Beginner’s Guide to SEO and Google’s Search Essentials. Both provide excellent external reference points to complement this checklist.

At Webverbal, we believe founders deserve actionable tools, not just theory. Bookmark this page, share it with your team, and use it as your ongoing SEO playbook. Combined with our founder resources hub, this checklist will help you not just rank — but grow with clarity.

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