Dateline: Bhubaneswar, Odisha | January 6, 2026
Swiggy has officially launched ‘EatRight’, a dedicated healthy food discovery segment, across 50+ cities in India. The new category consolidates healthy options like “High Protein,” “Low Calorie,” and “No Added Sugar” into a single hub, aiming to solve the discovery problem for health-conscious users. This initiative, part of the broader trend of healthy eating, comes as Swiggy Launches ‘EatRight’ to cater to the growing demand for nutritious meals.
But the real story isn’t the feature—it’s the data behind it.
According to Swiggy’s launch report, Tier 2 cities have witnessed 2x year-on-year growth in healthy food orders compared to metropolitan cities. Emerging hubs like Chandigarh, Guwahati, Ludhiana, and Bhubaneswar are leading this surge, shattering the myth that “diet food” is only a Metro phenomenon.
What is ‘EatRight’?
The feature aggregates over 1.8 million dishes from 200,000+ restaurants. It is designed to act as a “nutritional filter” for users who want to order food without breaking their diet. The launch addresses a critical gap in non-metro markets: while demand for healthy food has skyrocketed due to rising fitness awareness, finding trusted supply has historically been difficult.
The Shift in ‘Bharat’
This move signals a massive behavioral shift. Swiggy’s data reveals that items like Tofu and Soya have seen 5x and 2x growth respectively, and healthy smoothies have grown by 60% in the last year. This proves that the consumer in Tier 2 India is no longer just “value-conscious”—they are becoming “health-conscious” at a pace faster than their metro counterparts.
🎙️ The Webverbal Take:
“This data validates exactly what we have been saying: Access creates Demand. The consumer in a town like Bolangir or Guwahati always had the aspiration to eat healthy—they just didn’t have the supply chain. Swiggy isn’t just delivering salads; they are democratizing the ‘Metro Lifestyle’ for Bharat. For D2C healthy snack brands, this is your signal to stop ignoring Tier 2 markets.”
🎙️ The Webverbal Take:
“This data validates exactly what we have been saying: Access creates Demand. The consumer in a town like Bolangir or Guwahati always had the aspiration to eat healthy—they just didn’t have the supply chain. Swiggy isn’t just delivering salads; they are democratizing the ‘Metro Lifestyle’ for Bharat. For D2C healthy snack brands, this is your signal to stop ignoring Tier 2 markets.”
🎙️ The Webverbal Take:
“This data validates exactly what we have been saying: Access creates Demand. The consumer in a town like Bolangir or Guwahati always had the aspiration to eat healthy—they just didn’t have the supply chain. Swiggy isn’t just delivering salads; they are democratizing the ‘Metro Lifestyle’ for Bharat. For D2C healthy snack brands, this is your signal to stop ignoring Tier 2 markets.”
