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Case Studies

In-depth case studies on Indian startups, consumer brands, and ecommerce leaders—analyzing strategies, mistakes, and growth journeys.

5 Articles

Blinkit 10-minute grocery delivery illustration showing a delivery rider racing through an Indian city.

Blinkit 10-minute grocery delivery illustration showing a delivery rider racing through an Indian city.

Blinkit’s 10-Minute Promise: Smart Disruption or Unsustainable Hype?

Debansh Das Sharma

September 12, 2025

Consumer psychology icon with India flat map design, symbolizing Indian consumer behaviour insights

Consumer psychology icon with India flat map design, symbolizing Indian consumer behaviour insights

20 Revolutionary Consumer Behaviour Case Studies in India: How Leading Brands Decoded the Psychology of 1.4 Billion Consumers

Debansh Das Sharma

August 23, 2025

Regional consumer behavior India map showing distinct buying psychology patterns across North South East West regions

Regional consumer behavior India map showing distinct buying psychology patterns across North South East West regions

North vs South vs East vs West: The Complete Map of Bharat’s Buying Psychology

Debansh Das Sharma

August 18, 2025

Zepto delivery rider in icon driving vs a kirana store icon near in India

Zepto delivery rider in icon driving vs a kirana store icon near in India

Zepto vs Kirana Stores: How Quick Commerce is Changing Indian Retail

Debansh Das Sharma

July 9, 2025

Zepto’s Raksha Bandhan Triumph: How Quick Commerce is Revolutionizing Indian E-Commerce

Zepto’s Raksha Bandhan Triumph: How Quick Commerce is Revolutionizing Indian E-Commerce

Zepto’s Raksha Bandhan Triumph: How Quick Commerce is Revolutionizing Indian E-Commerce

Debansh Das Sharma

August 21, 2024

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